James Craigie said on a conference call with analysts that Church & Dwight is hoping to grow in the profitable vibrator market, which the company entered in 2005 with its Trojan brand.
"We are very pleased with the distribution and sales gains at our entire vibrations line, which we believe has been aided by the popularity of the 'Fifty Shades Of Grey' novel," Craigie said.
The company's Trojan vibrators range in price from $17.99 for a small basic model to $199 for its Midnight Collection set.
The company is adding new vibrator products this year and noted a marketing campaign: It plans to give away about 10,000 vibrators on the streets of New York City over the next few days.
